Grow Your Practice Online

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Grow Your Practice Online

Proven Strategies to Attract and Convert New Dental Patients
By Adam Zilko


One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle.

Wouldn’t it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here.

In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity.

With completely updated strategies that reflect what’s working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients.

A Focus on Digital Excellence

The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry.

A Success Mindset

Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that’s to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success.

A Fully-Customizable Digital Marketing “Treatment Plan”

What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect’s online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement.

SEO, Google & Facebook Marketing

Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don’t get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment.

Testing & Optimizing for Maximum Leads & Growth

The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful.

With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.


About the Author


Adam Zilko is a digital marketing expert, best selling author, and the founder and owner of Firegang Dental Marketing. Adam possesses a unique skill for helping clients find the most effective tools and techniques for gaining higher rankings online and attracting high-quality and loyal dental patients. Adam is well-versed in pay-per-click (PPC) marketing, local search engine optimization (SEO), Google Maps, Google Analytics, as well as web design and web copywriting best practices. Adam has successfully crafted highly-effective web presences for dental professionals around the country, and he’s been able to deliver leads, sales, revenue and practice growth each and every time. Adam’s company, Firegang Digital Marketing, focuses on helping small-to-medium-sized businesses (SMBs) with effective web strategies that deliver measurable results. Adam keeps an eye on doctors’ goals and aspirations for growth and is known for devising customized strategies that fulfill those objectives while surpassing expectations. Born and raised in Anchorage Alaska and residing in the Pacific North West, Adam has had a marketing mindset since his early years. He has personally managed accounts amassing over $150M in annual sales and he regularly works with small-to-midsized business owners, lawyers, and of course dentists to help them achieve their digital goals.

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Everything Is Marketing

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Everything is Marketing

The Ultimate Strategy for Dental Practice Growth
By Fred Joyal


Dentistry is one of the greatest professions in the world. It’s also one of the
most misunderstood.
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say
and do in your practice communicates a message to your patients. Everything is Marketing
takes you step by step through your business, showing how little changes can have a big
impact. Want to attract new patients? Convert more calls into appointments? Increase your
case acceptance? Marketing can make it happen.
The first step is learning to recognize that you have the power to transform your patients’
health, happiness and quality of life, then infusing that belief into everything—including your
office, your team, your advertising and your chairside conversations. Drawing from over
two decades of industry experience, Fred shares insight on topics like:

  • Why dentistry’s unique business model is such a huge advantage
  • How to create an unexpected and unforgettable patient experience
  • Why patients leave your practice—and how you can keep them for life
  • Proven ways to boost patient loyalty and word of mouth
  • Secrets to building a strong (and happy) team that your patients will fall in love with

Fred’s approach to marketing is practical, straightforward and easy to put into action today.
It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing
explosive practice growth.

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Delivering WOW

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Delivering WOW

How Dentists Can Build a Fascinating Brand and Achieve More While Working Less
By Anissa Holmes


Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way.

With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you!


About the Author


Dr. Anissa Holmes has been voted one of the Top 25 Women in Dentistry by Dental Products Report, and has the leading dental practice for Delivering WOW in Jamaica. A social media strategist, author, speaker, podcaster, and practicing dentist, she shows dentists how to create profitable and thriving businesses.

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How to Grow Your Dental Membership Plan

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Relationships 101

What Every Leader Needs To Know
By John Maxwell


GET MORE NEW PATIENTS

After reading you will know:

  • How to break free from the 3 major tensions facing private practice
  • How to increase new ideal patient flow
  • How to market to the virtually untouched fee-for-service market
  • How to find the freedom and financial stability in your dental practice you never thought possible

New patients are the life blood and catalyst for growth for any dental practice. Then why is it that when I talk to Dentists all over the country, the vast majority are having trouble finding and getting new patients in the door? To compensate, more and more Dentists are signing up with dental insurance plans in the hope that this will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are
leveraging their size and power in negotiating higher reimbursements for themselves while reimbursement rates for the solo practitioner keep getting less and less.

What are we as a group to do?

For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor. That’s why I wrote this book. It identifies what that hurdle to getting these patients in the door is, as well as provides you a solution to the problem that over a two year period, allowed me to add over $1,400,000 in revenue to my practice. It helped get me out of the dental insurance business and I know it can do the same for you!


About the Author


Dr. Phelps is a general dentist who was born and raised in Greensboro, North Carolina. After obtaining his bachelor’s degree from the University of North Carolina at Chapel Hill, he earned his dental degree magnum cum laude from the prestigious Nova Southeastern University College of Dental Medicine in Ft. Lauderdale, Florida where he was awarded awards from the Academy of General Dentistry for “Excellence in General Dentistry” and was inducted into the Omicron Kappa Upsilon National Dental Honor Society, which only admits the top 5% of each graduating dental class throughout the country. Dr. Phelps has had the pleasure of providing the cosmetic dentistry for “Charlotte’s Complete Makeover,” an extreme makeover contest held in conjunction with Dr. Victor Ferrari, plastic surgeon, and Dr. Jonathan Christenbury, LASIK eye surgeon. In addition, Dr. Phelps has had several of his articles published in peer-reviewed dental journals concerning cosmetic and implant dentistry. Dr. Phelps strives to be on the leading edge of dentistry but not the bleeding edge, ultimately providing his patients with all the latest available technologies and options for their optimum dental health. Dr. Phelps is a member of the American Dental Association, North Carolina Dental Society, American Academy of Cosmetic Dentistry, and Academy of General Dentistry. He has received certification in sedation dentistry from the Dental Organization for Conscious Sedation (D.O.C.S.) and has been awarded one of Charlotte’s Best Dentists numerous times over the last 10 years. In addition, he was given the Doctor’s Choice Award in March 2016, when was voted on solely by other dentists and physicians. In September of 2016, he was named one of the top 100 doctors throughout the US. Dr. Phelps spends his time in the practice focused on Sedation Dentistry and Dental Implant cases. His other passion is mentoring, coaching and training other General Dentists through The Phelps Institute. The Institute offers trainings including a 2-day marketing workshop to attract a better quality patient. Attendees learn how to apply Dr. Ciladini’s 6 Principles of Persuasion and Ethical Influence in office. In addition the Phelps Institute is one of the few locations in the entire US that trains General Dentists, from any state, how to surgically place dental implants on live patients. Check out these and other trainings at www.DrPhelpsHelps.com or www.ThePhelpsInstitute.com

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Becoming Remarkable

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Becoming Remarkable

Creating a Dental Practice Everyone Talks About
By Fred Joyal


How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.

Fred Joyal, author of Everything Is Marketing, co-founder of 1-800-DENTIST, and the industry’s leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding – and embracing – recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on 30 years of expertise, Fred explains how to take a hard look at your practice to assess what’s working, adjust what’s not, and create a practice experience patients can’t help but rave about.

Filled with real-world examples, Becoming Remarkable covers a wide range of topics including:

  • New economic realities dentists can’t afford to ignore
  • Harnessing the power of social media and online reviews
  • What real patients say they want most from a dental practice
  • Keys to building (and keeping) a five-star team
  • Embracing new technology – both in and out of your practice

Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It’s a must-hear for the whole team and a sure-fire recipe for long-term practice success.

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Blogging Hacks For Dentistry

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Blogging Hacks For Dentistry

How To Engage Readers And Attract More Patients For Your Dental Practice
By Alex Wong


Do you want to:

  • Attract more patients?
  • Create engaging blog content?
  • Boost your practice’s exposure and credibility?
  • Ensure YOUR blog stands out from the crowd?

Blogging Hacks for Dentistry: How to Engage Readers and Attract More Patients for Your Dental Practice is here to help.

Blogging is one of the easiest and most affordable ways to connect with potential patients and drive them to your practice. However, with literally hundreds of thousands of dental blogs out there, it takes more than just luck to attract readers.

What you need is compelling, useful, and unique blog content that make you stand out from every other dentist out there.

In easy-to-understand, step-by-step instructions, Blogging Hacks for Dentistry combines proven blogging techniques and consumer psychology to show you exactly how to create compelling blog content that will attract the readers you need to make your practice a success.

Inside, you will discover:

  • How to find and engage with your target readership
  • Step-by-step action plans
  • Simple ways to generate an entire year’s worth of topics
  • The secret to creating attention-grabbing headlines
  • How to position your blog to stand out
  • Easy tools to generate profitable keywords
  • How to optimize your blog posts for Google
  • How to make posts that go viral
  • And more!

Soon, you’ll no longer struggle to find new readers and patients, or pull your hair out deciding what to write. This informative guide gives you the fastest and easiest way to grow your dental blog and market your practice.

Ready to take your dental blog to the next level?


About the Author


“If you spend too much time thinking about a thing, you’ll never get it done.” – Bruce Lee Alex Wong is the head copywriter for an advertising media agency specializing in custom websites and online marketing. He’s trained with some of the top copywriters and internet marketers around and has learned the best methods, tricks, and strategies to persuade customers. He loves bringing people’s visions to life with the power of words. A few other interesting things you might find interesting: – He’s the first person in his family to graduate from university (with a degree in psychology). – Before becoming a copywriter, he’s worked as a waiter, customer service agent, telemarketer, animator, tutor and English teacher. Surprisingly, all of these jobs have helped him to become a better copywriter. – If he could meet one anyone it would be Bruce Lee. You couldn’t ask for a better role model.

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It All Starts With Marketing

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It All Starts With Marketing

201 Marketing Tips for Growing a Dental Practice
By Ann Marie Gorczyca


MARKETING – The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With MARKETING—201 Marketing Tips for Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional.
PATIENTS – With attention to your patients, their experience in your office, and the things they love, the doctor and team implement a strong internal marketing system and can make ideal dental care more available than ever before.
COMMUNITY – By building a unique brand and participating in community events, new patients discover you, get to know you and learn your story. Public relations is an external marketing method that should be considered for the exposure, name recognition, trust, and credibility that it gives you.
RELATIONSHIPS – Professional dental and medical relationships are built on trust by education, communication and participation, as well as giving of yourself to others and producing excellent dental results. Never underestimate the external marketing effectiveness of expressing acknowledgement, appreciation, kindness and love.

Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools.

Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.


About the Author


Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management.

Her books include “It All Starts with Marketing- 201 Marketing Tips for a Successful Dental Practice” (2013), “Beyond the Morning Huddle- HR Management for a Successful Dental Practice” (2015), and “At Your Service- 5 Star Customer Care for a Successful Dental Practice” (2017).

She is on the Editorial Board of Orthotown and has completed four podcasts with Howard Farran on the topics of her books and dental specialties. She is a frequent writer for Dentist’s Money Digest.

She is a frequent speaker at the Association of Orthodontists (AAO) Annual Sessions and Ortho2 User’s Group Meetings. Formerly a faculty member at UCSF and University of the Pacific Dental Schools. She is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists.

Dr. Gorczyca is a graduate of Wellesley College, Harvard School of Public Health, and Northern University. She is in private practice at Gorczyca Orthodontics in Antioch, California.

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