How to Get New Dental Patients with the Power of the Web

,

How to Get New Dental Patients with the Power of the Web

The Ultimate Guide to Digital Marketing for your Dental Practice
By Adam Zilko & Jacob Puhl


Imagine turning your dental practice into one that earns $5 Million per year – not five years from now, not ten years from now, but this year and starting right now. Think that figure is impossible? Think again. Doctor Westwood did it and you can, too – all with the power of the web.

How to Get New Dental Patients with the Power of the Web contains the exact marketing strategies one specific practice used to go from opening its doors to a practice that earns $5 Million in a single year.

Written in collaboration with digital marketers and dental professionals for the purposes of helping you succeed, this step-by-step guide is the only one you will ever need for digitally marketing your practice online.

Learn the exact steps required for putting a web presence into place, acquire the skills to excel on social media and utilize the amazing power of paid search marketing – all for the purposes of attracting more leads, retaining more high-quality patients and increasing your practice income tenfold or more.
Buy The Ultimate Guide to Internet Marketing and get started on the path to a new and improved dental practice today.


About the Author


Adam Zilko and Jacob Puhl are friends, ambitious business leaders and co-owners of Firegang Dental Marketing. Since the two first met Jake and Adam have strived to remain at the forefront of the digital marketing industry. Despite the fact that Jake runs his office in Seattle, Washington and Adam does the same in Spokane, the two have combined their efforts to form and grow one of the most competitive digital marketing organizations of our day. The two can usually be found studying some aspect of the industry, networking with others in exciting new fields and assisting dental professionals with their ever-growing desire to dominate their local online marketplaces. The two regularly perform at public speaking engagements, are keen on traveling and meeting with top dignitaries in their field and their primary interest is in helping all dental professionals reach their practice goals. About Firegang Digital Marketing Firegang has existed in one form or another since the early 2000’s. A digital marketing company with offices in Seattle and Spokane, Washington, the company provides small to medium sized businesses with the edge they need to get ahead online. From web design to content creation to paid online advertising campaigns to regular reports to showcase all results, Firegang provides personalized service that is tailored specifically for the company in question; and the results speak for themselves. The company began by helping SMBs in all industries, but for the last few years, and after a string of successful campaigns for dental professionals all across the US, Firegang has been focused on learning the intricacies of Digital Dental Marketing. The company regularly publishes Digital Dental Magazine, an online resource for dentists, dental staff, marketers and consultants; which provides tips, tricks and inside secrets to getting dental practices found online. To learn more about Firegang, to send a message to the authors or to receive a free analysis and quote on any future or existing digital marketing campaigns, email Admin@Firegang.com.

/by

How To Build The Dental Practice Of Your Dreams

How To Build The Dental Practice Of Your Dreams

(Without Killing Yourself!) In Less Than 60 Days
By David Moffet


Dr. David Moffet is an international expert in dental practice management. With over 32 years of dental experience, he has developed a simple, practical, and incredibly effective way of increasing the number of patients you see… the amount of money you charge… and the percentage of large case revenues your patients will happily accept. In some cases, Moffet’s strategy has resulted in over $100,000 in additional cash flow in just weeks. All you need is a decent team and his secret weapon, “The Ultimate Patient ExperienceTM.” The UPE is a unique, low-cost system of unique patient engagement that is incredibly easy to put in place. In fact, one of Moffet’s strategies costs less than $40 to implement, and you can have it up and running by the end of business, today.

The Ultimate Patient Experience has allowed Dr. Moffet to:

  • Sell his dental practice for a cool $2.75 million – for which he collected 80% in cash, 20% in stock…
  • Consistently increase his prices (10.55% per year, on average) while retaining over 90% of his patients…
  • And DOUBLE his cold phone conversion rates, using a strategy that will take you less than 10 minutes to set up…

Inside these pages, you’ll discover exactly how Dr. Moffet accomplished each of these things, and how you can, too.


About the Author


Dr. David Moffet is the #1 Authority on World Class Dental Customer Service. He is a skilled dentist, dynamic speaker, and a proven business growth coach.

NOTEWORTHY CAREER HIGHLIGHTS:

  • Moffet grew his practice from a one-dentist/ assistant team with production of $120K/year into a $3M/year booming business in a low-income suburb of Sydney, Australia.
  • International speaker.
  • Founder of The Ultimate Patient Experience™, a unique patient engagement system that dramatically enhances the value of each visit and boosts patient retention rates to levels never seen in most practices.
  • Over 32 years of wet-fingered dental practice experience.
  • When he wasn’t traveling, Moffet billed an average of $1,352.92 an hour for his dental services.
  • International author.
  • Now coaches select dentists all over the world how to use The Ultimate Patient Experience to radically transform their practices. PERSONAL

HIGHLIGHTS INCLUDE:

  • Married 25 years to Jayne. They have two adult children and share their time between their two homes in Sydney, Australia, and in rural Burrawang, NSW.
  • A keen golfer, Dr. Moffet has had a hole-in-one four times…so far. He’s also played 27 of the Top 100 Courses in the World…so far.

RESULTS:

  • The bottom line―Dr. Moffet delivers results. By understanding and implementing his customer service concepts and mastering communication skills, you can replicate this success in your business.

/by

Beyond the Morning HUDDLE

Beyond the Morning HUDDLE

HR Management for a Successful Dental Practice
By Ann Marie Gorczyca


HUMAN RESOURCE MANAGEMENT for a Successful Dental Office shares tips, experiences, strategies and solutions to make your dental practice the best it can be.

RECRUITMENT
With time and attention given to the hiring process, the doctor and team implement a strong management system to select the best candidate and build a strong team.

INTEGRATION
By creating an effective feedback system which includes cross-training and team involvement, the dental office is improved with each new hire.

MANAGEMENT
Trust, confidence, and job satisfaction are built by education, communication and active participation. Never underestimate the effectiveness of acknowledgement and appreciation as well as setting clear individual standards and goals.

FEEDBACK
Immediate feedback builds trust, understanding, commitment, accountability, results, and excellence. Communication is the key to success.

DISTRIBUTION OF RESOURCES
Making smart HRM decisions will keep HR costs under control.

EMPLOYMENT LAW
Be aware of changing state and federal employment law and how it applies to your dental office.


About the Author


Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management.

Her books include “It All Starts with Marketing- 201 Marketing Tips for a Successful Dental Practice” (2013), “Beyond the Morning Huddle- HR Management for a Successful Dental Practice” (2015), and “At Your Service- 5 Star Customer Care for a Successful Dental Practice” (2017).

She is on the Editorial Board of Orthotown and has completed four podcasts with Howard Farran on the topics of her books and dental specialties. She is a frequent writer for Dentist’s Money Digest.

She is a frequent speaker at the Association of Orthodontists (AAO) Annual Sessions and Ortho2 User’s Group Meetings. Formerly a faculty member at UCSF and University of the Pacific Dental Schools. She is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists.

Dr. Gorczyca is a graduate of Wellesley College, Harvard School of Public Health, and Northern University. She is in private practice at Gorczyca Orthodontics in Antioch, California.

/by