Dental Analogies
By Rick Waters
Over 100 creative patient explanations in laymen’s language to help the dental team better explain dentistry and increase case acceptance! Highly successful dentists’ financial and treatment coordinators contributed to this best-selling book. Now in its 4th edition (this special eBook version), your team can use these analogies to help sell patients on needed care.
As Julian Jaynes says, “the feeling of familiarity is the feeling of understanding.” Substituting a more FAMILIAR example in explaining dental needs ad treatment helps the patient UNDERSTAND that need… Your entire team will love this book.
Blogging Hacks For Dentistry
How To Engage Readers And Attract More Patients For Your Dental Practice
By Alex Wong
Do you want to:
- Attract more patients?
- Create engaging blog content?
- Boost your practice’s exposure and credibility?
- Ensure YOUR blog stands out from the crowd?
Blogging Hacks for Dentistry: How to Engage Readers and Attract More Patients for Your Dental Practice is here to help.
Blogging is one of the easiest and most affordable ways to connect with potential patients and drive them to your practice. However, with literally hundreds of thousands of dental blogs out there, it takes more than just luck to attract readers.
What you need is compelling, useful, and unique blog content that make you stand out from every other dentist out there.
In easy-to-understand, step-by-step instructions, Blogging Hacks for Dentistry combines proven blogging techniques and consumer psychology to show you exactly how to create compelling blog content that will attract the readers you need to make your practice a success.
Inside, you will discover:
- How to find and engage with your target readership
- Step-by-step action plans
- Simple ways to generate an entire year’s worth of topics
- The secret to creating attention-grabbing headlines
- How to position your blog to stand out
- Easy tools to generate profitable keywords
- How to optimize your blog posts for Google
- How to make posts that go viral
- And more!
Soon, you’ll no longer struggle to find new readers and patients, or pull your hair out deciding what to write. This informative guide gives you the fastest and easiest way to grow your dental blog and market your practice.
Ready to take your dental blog to the next level?
About the Author
“If you spend too much time thinking about a thing, you’ll never get it done.” – Bruce Lee Alex Wong is the head copywriter for an advertising media agency specializing in custom websites and online marketing. He’s trained with some of the top copywriters and internet marketers around and has learned the best methods, tricks, and strategies to persuade customers. He loves bringing people’s visions to life with the power of words. A few other interesting things you might find interesting: – He’s the first person in his family to graduate from university (with a degree in psychology). – Before becoming a copywriter, he’s worked as a waiter, customer service agent, telemarketer, animator, tutor and English teacher. Surprisingly, all of these jobs have helped him to become a better copywriter. – If he could meet one anyone it would be Bruce Lee. You couldn’t ask for a better role model.
It All Starts With Marketing
201 Marketing Tips for Growing a Dental Practice
By Ann Marie Gorczyca
MARKETING – The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With MARKETING—201 Marketing Tips for Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional.
PATIENTS – With attention to your patients, their experience in your office, and the things they love, the doctor and team implement a strong internal marketing system and can make ideal dental care more available than ever before.
COMMUNITY – By building a unique brand and participating in community events, new patients discover you, get to know you and learn your story. Public relations is an external marketing method that should be considered for the exposure, name recognition, trust, and credibility that it gives you.
RELATIONSHIPS – Professional dental and medical relationships are built on trust by education, communication and participation, as well as giving of yourself to others and producing excellent dental results. Never underestimate the external marketing effectiveness of expressing acknowledgement, appreciation, kindness and love.
Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools.
Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.
About the Author
Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management.
Her books include “It All Starts with Marketing- 201 Marketing Tips for a Successful Dental Practice” (2013), “Beyond the Morning Huddle- HR Management for a Successful Dental Practice” (2015), and “At Your Service- 5 Star Customer Care for a Successful Dental Practice” (2017).
She is on the Editorial Board of Orthotown and has completed four podcasts with Howard Farran on the topics of her books and dental specialties. She is a frequent writer for Dentist’s Money Digest.
She is a frequent speaker at the Association of Orthodontists (AAO) Annual Sessions and Ortho2 User’s Group Meetings. Formerly a faculty member at UCSF and University of the Pacific Dental Schools. She is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists.
Dr. Gorczyca is a graduate of Wellesley College, Harvard School of Public Health, and Northern University. She is in private practice at Gorczyca Orthodontics in Antioch, California.
Dental Practice Hero
From Ordinary Practice to Extraordinary Experience
By Paul Etchison
Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving growing practice. And he wants to share this special knowledge with you. It’s time to set off on a quest to implement systems that take your practice to the next level inspire your team to greatness and help you become the visionary leader who can transform your practice and your life. The intent of this book is to give you the systems to make you more productive, profitable, and less stressed out while working in your practice.
“Paul’s book has all the elements necessary to assess your practice as well as your life and make it exceptional. Most books written for dentists, are designed to provide some cheer leading, give you a few helpful nuggets to improve you practice, and then motivate you to sign up with their consulting services. This book, however, breaks down piece-by-piece every component of a highly functioning practice and provides the tools and insight to take your practice the highest level possible. You get ALL the nuggets needed to redesign your practice and in-effect create the life you desire. Thank you Paul for providing this book at a critical time when many dentists are scrambling to find the answers to an ever-changing field.” – Lance Pietropola DDS
“Dr. Paul’s Book “Dental Practice Hero” is an easy to digest, real world entertaining look at the way all of us private practitioners should be practicing. He provides humor insight and a lot of great and easy to understand examples of what he is trying to get across to the reader. He organizes the book into subcategories that make it simple to tackle the issues we face in our dental offices one problem at a time. What I really enjoyed was how he uses a different perspective on how to view things we see as road blocks and turns them into manageable “bumps in the road”. A great read. Definitely recommend. Picked up a lot of great information that I should have implemented when I started working in private practice years ago.” – David Sanders DDS
“Dental Hero, is a must read for any entrepreneur. A truly inspiring and enjoyable piece of literature. Dr Etchison’s philosophies are now at the core of how we practice/manage our business.” – Sunil Kurup DDS
“Great Guide for modern methods combined with compassionate dentistry. Comprehensive methods to differentiate your dental practice and increase you income! I have implemented the methods in the book and it has helped my office grow past 1.5M in a 1 doc practice with room to grow.” – Joe Lee DDS
About the Author
Dr. Paul Etchison is a practicing dentist in New Lenox, IL. He is also the founder of the Dental Practice Heroes Podcast, a published author, and a national speaker. He resides in Frankfort, IL with his wife and two daughters. Dr. Etchison was born in the city of Joliet, Illinois. He graduated from University of Illinois Urbana-Champaign, with a bachelors of science and a minor in chemistry. Dr. Etchison then attended the University Of Illinois College Of Dentistry where he was awarded his Doctor of Dental Surgery Degree along with a bachelors of science in dentistry. In 2013 he was awarded Fellowship into the International Congress of Oral Implantologists. In 2015 he was awarded Fellowship into the Academy of General Dentistry. He is an active board member for the Chicago Chapter of the AGD.
At Your Service
5-Star Customer Care for a Successful Dental Practice
By Ann Marie Gorczyca
CULTURE
Customers will never love your dental practice until your team members love it first. A winning culture starts with leadership and is expressed through vision, mission, actions, expression of core values, and teamwork. Through positive communication, create and preserve a unique culture focused on the customer. Differentiate your office from other dental practices by nurturing a culture of service.
CARE
Focus and dedicate time and attention to your customer service experience. Maximize your opportunity to create delighted, fulfilled, and happy patients. Through friendliness, appreciation, service, and surprises, optimize team engagement in providing outstanding patient care. Delivering amazing service consistently elevates your practice to a level of excellence.
CLIMATE
By creating a climate of team empowerment, customer service management systems are implemented to eliminatemistakes, rework, breakdowns, inefficiencies, and unwanted variations in the delivery of patient care. By prioritizing your customer service areas of improvement, service consistency is created. Five-star customer service is more than a business strategy; it is a philosophy that touches the human spirit.
About the Author
Dr. Ann Marie Gorczyca Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems, and human resource management. She has been a speaker at the 2011, 2012, 2014, 2015, 2016, and 2017 American Association of Orthodontists (AAO) Annual Sessions. In teaching and private practice for over 27 years, Dr. Gorczyca is formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and the University of the Pacific Dental Schools. Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists. She is in private practice in Antioch, California. This is her third book.
Dental Copywriting Hacks
A Complete Blueprint To Marketing And Growing Your Online Dental Practice
By Alex Wong
Attract More Patients and Grow Your Dental Practice with Compelling Website Content
Are you a dentist who wants to attract more patients and boost revenue?
Do you want to be able to create amazing web content?
There’s a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what’s the secret to standing out from the crowd?
The answer is compelling, engaging website content that makes you stand out from every other dental practice out there.
With Dental Copywriting Hacks: A Complete Blueprint to Marketing and Growing Your Online Dental Practice you will get help with:
- Understanding your market
- How to position yourself in the marketplace
- Action plans
- Developing a unique selling proposition
- Creating your homepage, team page, contact page & service pages
- Keyword research
- Proven copywriting strategies
- Demonstrating your expertise
- And much more…
Your dental practice deserves to be seen among the crowd and positioned in exactly the right place to attract new customers.
With Dental Copywriting Hacks you can do all that to make sure your business is ready to take the next step to becoming truly profitable.
About the Author
“If you spend too much time thinking about a thing, you’ll never get it done.” – Bruce Lee Alex Wong is the head copywriter for an advertising media agency specializing in custom websites and online marketing. He’s trained with some of the top copywriters and internet marketers around and has learned the best methods, tricks, and strategies to persuade customers. He loves bringing people’s visions to life with the power of words. A few other interesting things you might find interesting: – He’s the first person in his family to graduate from university (with a degree in psychology). – Before becoming a copywriter, he’s worked as a waiter, customer service agent, telemarketer, animator, tutor and English teacher. Surprisingly, all of these jobs have helped him to become a better copywriter. – If he could meet one anyone it would be Bruce Lee. You couldn’t ask for a better role model.