MARKETING – The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With MARKETING—201 Marketing Tips for Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional.
PATIENTS – With attention to your patients, their experience in your office, and the things they love, the doctor and team implement a strong internal marketing system and can make ideal dental care more available than ever before.
COMMUNITY – By building a unique brand and participating in community events, new patients discover you, get to know you and learn your story. Public relations is an external marketing method that should be considered for the exposure, name recognition, trust, and credibility that it gives you.
RELATIONSHIPS – Professional dental and medical relationships are built on trust by education, communication and participation, as well as giving of yourself to others and producing excellent dental results. Never underestimate the external marketing effectiveness of expressing acknowledgement, appreciation, kindness and love.

Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools.

Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.

Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management.

Her books include “It All Starts with Marketing- 201 Marketing Tips for a Successful Dental Practice” (2013), “Beyond the Morning Huddle- HR Management for a Successful Dental Practice” (2015), and “At Your Service- 5 Star Customer Care for a Successful Dental Practice” (2017).

She is on the Editorial Board of Orthotown and has completed four podcasts with Howard Farran on the topics of her books and dental specialties. She is a frequent writer for Dentist’s Money Digest.

She is a frequent speaker at the Association of Orthodontists (AAO) Annual Sessions and Ortho2 User’s Group Meetings. Formerly a faculty member at UCSF and University of the Pacific Dental Schools. She is a Diplomate of the American Board of Orthodontics and a member of the Angle Society of Orthodontists.

Dr. Gorczyca is a graduate of Wellesley College, Harvard School of Public Health, and Northern University. She is in private practice at Gorczyca Orthodontics in Antioch, California.