Hyperfocus

Hyperfocus

How to Be More Productive in a World of Distraction
By Chris Bailey


A practical guide to managing your attention–the most powerful resource you have to get stuff done, become more creative, and live a meaningful life

Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.

The most recent neuroscientific research reveals that our brain has two powerful modes that can be unlocked when we use our attention effectively: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps you access each of the two mental modes so you can concentrate more deeply, think more clearly, and work and live more deliberately every day. Chris Bailey examines such topics such as:

  • identifying and dealing with the four key types of distraction and interruption
  • establishing a clear physical and mental environment in which to work
  • controlling motivation and working fewer hours to become more productive
  • taking time-outs with intention
  • multitasking strategically
  • learning when to pay attention and when to let your mind wander wherever it wants to.

By transforming how you think about your attention, Hyperfocus reveals that the more effectively you learn to take charge of it, the better you’ll be able to manage every aspect of your life.


About the Author


Chris Bailey has been intensively researching and experimenting with productivity since he was a young teenager, in an effort to discover how to become as productive as humanly possible. To date, he has written hundreds of articles on the subject, and has garnered coverage in media as diverse as The New York Times, The Wall Street Journal, GQ, The Huffington Post, New York Magazine, Harvard Business Review, TED, Fast Company, and Lifehacker. The author of The Productivity Project, Chris lives in Kingston, Canada.

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Grow Your Practice Online

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Grow Your Practice Online

Proven Strategies to Attract and Convert New Dental Patients
By Adam Zilko


One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle.

Wouldn’t it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here.

In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity.

With completely updated strategies that reflect what’s working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients.

A Focus on Digital Excellence

The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry.

A Success Mindset

Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that’s to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success.

A Fully-Customizable Digital Marketing “Treatment Plan”

What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect’s online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement.

SEO, Google & Facebook Marketing

Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don’t get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment.

Testing & Optimizing for Maximum Leads & Growth

The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful.

With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.


About the Author


Adam Zilko is a digital marketing expert, best selling author, and the founder and owner of Firegang Dental Marketing. Adam possesses a unique skill for helping clients find the most effective tools and techniques for gaining higher rankings online and attracting high-quality and loyal dental patients. Adam is well-versed in pay-per-click (PPC) marketing, local search engine optimization (SEO), Google Maps, Google Analytics, as well as web design and web copywriting best practices. Adam has successfully crafted highly-effective web presences for dental professionals around the country, and he’s been able to deliver leads, sales, revenue and practice growth each and every time. Adam’s company, Firegang Digital Marketing, focuses on helping small-to-medium-sized businesses (SMBs) with effective web strategies that deliver measurable results. Adam keeps an eye on doctors’ goals and aspirations for growth and is known for devising customized strategies that fulfill those objectives while surpassing expectations. Born and raised in Anchorage Alaska and residing in the Pacific North West, Adam has had a marketing mindset since his early years. He has personally managed accounts amassing over $150M in annual sales and he regularly works with small-to-midsized business owners, lawyers, and of course dentists to help them achieve their digital goals.

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Everything Is Marketing

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Everything is Marketing

The Ultimate Strategy for Dental Practice Growth
By Fred Joyal


Dentistry is one of the greatest professions in the world. It’s also one of the
most misunderstood.
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say
and do in your practice communicates a message to your patients. Everything is Marketing
takes you step by step through your business, showing how little changes can have a big
impact. Want to attract new patients? Convert more calls into appointments? Increase your
case acceptance? Marketing can make it happen.
The first step is learning to recognize that you have the power to transform your patients’
health, happiness and quality of life, then infusing that belief into everything—including your
office, your team, your advertising and your chairside conversations. Drawing from over
two decades of industry experience, Fred shares insight on topics like:

  • Why dentistry’s unique business model is such a huge advantage
  • How to create an unexpected and unforgettable patient experience
  • Why patients leave your practice—and how you can keep them for life
  • Proven ways to boost patient loyalty and word of mouth
  • Secrets to building a strong (and happy) team that your patients will fall in love with

Fred’s approach to marketing is practical, straightforward and easy to put into action today.
It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing
explosive practice growth.

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Delivering WOW

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Delivering WOW

How Dentists Can Build a Fascinating Brand and Achieve More While Working Less
By Anissa Holmes


Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way.

With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you!


About the Author


Dr. Anissa Holmes has been voted one of the Top 25 Women in Dentistry by Dental Products Report, and has the leading dental practice for Delivering WOW in Jamaica. A social media strategist, author, speaker, podcaster, and practicing dentist, she shows dentists how to create profitable and thriving businesses.

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Dental Front Desk Mastery Guide

Dental Front Desk Mastery Guide

By Sage Adams


Why I Wrote this Book and Why you Should Read It

I developed a comprehensive training program for dental front desk for a DSO in New York. It was a powerful learning experience for me, having never developed training programs for this specific niche before. It was also very successful. I liked it so much I decided to specialize in DSO training. In fact, I will have a website (dsotraining.com) devoted to this very topic in the near future. This book is a distillation of the best practices for dental front desk learned through that comprehensive experience. I feel these best practices are so strong and so universal that reading this book will be well worth the small amount of effort required to read it for anyone who works in dental or with dental practices.

What This Book is About

This book is the first in a two-part series. In this book we’ll discuss the skills needed for a dental PSR (front desk representative). This material serves as an excellent introduction for new PSRs, to get them familiar with the topics, skills, and duties expected of them in their job.

Some of the things in this training might not be applicable to your particular training needs but most of it will be. I have purposely remained vague with certain concepts such as the dental management software (DMS) used. Insurance rules also for your state or country might be slightly different than what’s outlined here. But the basic skills will apply to all dental PSRs.

If new PSRs learn – and consistently work to master – the skills outlined in this book they will become effective and powerful PSRs.

This book is unique on two levels. First, there just aren’t books about dental front desk. I searched on Amazon and wasn’t able to find anything. Google also didn’t net any books on the subject. The only material I was able to find online were some articles on specific dental front desk topics, many of which I’ll reference and link to in this book.

This book is also unique because of its strong emphasis on communication and feedback channels which even the articles on Google didn’t emphasize with as much importance as I think the subject deserves.

Who This Book is For

This book is written primarily for four audiences: existing and new dental front desk staff, also known as PSRs (patient service representatives), designers of dental front desk training, and DSO (dental service organization) management.

To all you great PSRs out there who day after day spend your time making patients feel comfortable and getting them ready for often arduous and frightening dental experiences will find the material in this book familiar but will hopefully pick up some new tips and best practices you may not have known before.

For you new PSRs who want to know how to best perform on the job and do the job most effectively, but haven’t been fully trained yet (or ever) – this book will lay the groundwork for how to be successful in your job.

This book lays out everything needed to succeed wildly in the dental PSR job and other designers will learn a great deal from this book regarding what’s needed for an effective training program.

Finally, the material in this book can be adopted and adapted to fit the particular needs of your dental organization. And so DSO management will also find the material in this book valuable as they seek to maximize the effectiveness of their front desk work force.


About the Author


Sage Adams is a professional trainer, instructional designer, and manager of people. He has over 15 years of experience teaching online and developing online and in-person training and courses. He’s developed or helped develop over 100 online, hybrid, and face-to-face courses over the years. He’s worked as a full time instructional designer at the University of Alaska, Fairbanks, Idaho State University, and UC California, Berkeley. He has also helped implement and develop the overall strategic plan for online learning, as well as some individual courses, for the small business GrantStation.com. Recently he developed a comprehensive front desk training and mentoring program for a dental services organization in New York. He grew up and has spent half of his life in Fairbanks, Alaska. He’s also lived in California, Oregon, New York, Ecuador, and Norway. He loves traveling and exploring new places. His favorite activity is walking and he’ll walk anywhere that’s walkable. He loves his wife and his dogs and spends a lot of time on his own personal development through reflection and a regular men’s group.

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How to Grow Your Dental Membership Plan

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Relationships 101

What Every Leader Needs To Know
By John Maxwell


GET MORE NEW PATIENTS

After reading you will know:

  • How to break free from the 3 major tensions facing private practice
  • How to increase new ideal patient flow
  • How to market to the virtually untouched fee-for-service market
  • How to find the freedom and financial stability in your dental practice you never thought possible

New patients are the life blood and catalyst for growth for any dental practice. Then why is it that when I talk to Dentists all over the country, the vast majority are having trouble finding and getting new patients in the door? To compensate, more and more Dentists are signing up with dental insurance plans in the hope that this will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are
leveraging their size and power in negotiating higher reimbursements for themselves while reimbursement rates for the solo practitioner keep getting less and less.

What are we as a group to do?

For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor. That’s why I wrote this book. It identifies what that hurdle to getting these patients in the door is, as well as provides you a solution to the problem that over a two year period, allowed me to add over $1,400,000 in revenue to my practice. It helped get me out of the dental insurance business and I know it can do the same for you!


About the Author


Dr. Phelps is a general dentist who was born and raised in Greensboro, North Carolina. After obtaining his bachelor’s degree from the University of North Carolina at Chapel Hill, he earned his dental degree magnum cum laude from the prestigious Nova Southeastern University College of Dental Medicine in Ft. Lauderdale, Florida where he was awarded awards from the Academy of General Dentistry for “Excellence in General Dentistry” and was inducted into the Omicron Kappa Upsilon National Dental Honor Society, which only admits the top 5% of each graduating dental class throughout the country. Dr. Phelps has had the pleasure of providing the cosmetic dentistry for “Charlotte’s Complete Makeover,” an extreme makeover contest held in conjunction with Dr. Victor Ferrari, plastic surgeon, and Dr. Jonathan Christenbury, LASIK eye surgeon. In addition, Dr. Phelps has had several of his articles published in peer-reviewed dental journals concerning cosmetic and implant dentistry. Dr. Phelps strives to be on the leading edge of dentistry but not the bleeding edge, ultimately providing his patients with all the latest available technologies and options for their optimum dental health. Dr. Phelps is a member of the American Dental Association, North Carolina Dental Society, American Academy of Cosmetic Dentistry, and Academy of General Dentistry. He has received certification in sedation dentistry from the Dental Organization for Conscious Sedation (D.O.C.S.) and has been awarded one of Charlotte’s Best Dentists numerous times over the last 10 years. In addition, he was given the Doctor’s Choice Award in March 2016, when was voted on solely by other dentists and physicians. In September of 2016, he was named one of the top 100 doctors throughout the US. Dr. Phelps spends his time in the practice focused on Sedation Dentistry and Dental Implant cases. His other passion is mentoring, coaching and training other General Dentists through The Phelps Institute. The Institute offers trainings including a 2-day marketing workshop to attract a better quality patient. Attendees learn how to apply Dr. Ciladini’s 6 Principles of Persuasion and Ethical Influence in office. In addition the Phelps Institute is one of the few locations in the entire US that trains General Dentists, from any state, how to surgically place dental implants on live patients. Check out these and other trainings at www.DrPhelpsHelps.com or www.ThePhelpsInstitute.com

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Becoming Remarkable

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Becoming Remarkable

Creating a Dental Practice Everyone Talks About
By Fred Joyal


How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.

Fred Joyal, author of Everything Is Marketing, co-founder of 1-800-DENTIST, and the industry’s leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding – and embracing – recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on 30 years of expertise, Fred explains how to take a hard look at your practice to assess what’s working, adjust what’s not, and create a practice experience patients can’t help but rave about.

Filled with real-world examples, Becoming Remarkable covers a wide range of topics including:

  • New economic realities dentists can’t afford to ignore
  • Harnessing the power of social media and online reviews
  • What real patients say they want most from a dental practice
  • Keys to building (and keeping) a five-star team
  • Embracing new technology – both in and out of your practice

Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It’s a must-hear for the whole team and a sure-fire recipe for long-term practice success.

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